Carla Pérez-Almendros is currently pursuing her PhD in Natural Language Processing at Cardiff University. Her research is focused on the computational modeling of bias and how it affects public perception of vulnerable communities. Carla graduated in Advertising and Public Relations from the University of Alicante in 2007. She then was awarded a scholarship by the laCaixa Foundation for MA studies in Corporate Communication at the CEU San Pablo University (Madrid, 2009). She also holds a second MA in Social Responsibility (Universitat Oberta de Catalunya, 2017). As for industrial experience, she has worked for over 10 years in communication for non-lucrative organisations in Spain (Madrid and Barcelona), Ireland (Dublin) and England (Wolverhampton).